PAWTALKS WITH PAWWIRE

What makes PawWire unique?

PawWire utilizes extensive data sets and data science capabilities to empower consumers in navigating a wide range of product offerings. This results in an inspiring and personalized discovery experience.

Describe PawWire in three words.

Curated. Innovative. Community.

What is the brand selection process at PawWire?

The brand selection process for pet products involves a hyper-curated edit of both emerging and established brands. This means carefully selecting and curating a mix of brands that offer innovative, high-quality, and effective products for pets. The selection is based on factors such as the brand's reputation, product quality, uniqueness, sustainability, and alignment with the vision and values of the platform or retailer. The goal is to offer a thoughtfully curated range of brands that cater to the diverse needs and preferences of pet owners and provide a memorable shopping experience.

"Our expanded product range, including fashion, beauty, and now pet products, allows us to offer a one-stop shopping experience to customers."

Why should brands showcase on PawWire?

As the platform for brand amplification in the beauty and fashion spaces with PawWire’s sister platforms – FashWire and GlossWire, we provide unique features like swipe technology and social integration tools. These tools offer brands real-time data and insights on how to improve their products and better cater to consumers. Unlike traditional trend forecasting methods that rely on observation and data collection from trend spotters and influencers, our platform allows brands to access instant data from consumers. This enables them to plan their brand strategies and quantities in a timely, efficient, and highly relevant manner. By leveraging this data, pet brands can make informed decisions and stay ahead of trends, ultimately enhancing their offerings and maximizing consumer satisfaction.

How do brands join PawWire?

It is simple! Brands can join PawWire by applying on the website at pawwire.com. They can find the "Brand Application" option under the "Partner" heading in the footer of the website. Alternatively, brands can also reach out to PawWire directly by emailing info@pawwire.com. The team at PawWire will guide them through the onboarding process and provide all the necessary information and support to get started on the platform.

Why did you decide to expand The Wires into pets after your success in fashion and then beauty?

Expanding into the pet industry offers the opportunity to tap into a lucrative market and establish ourselves as a comprehensive provider. Our expanded product range, including fashion, beauty, and now pet products, allows us to offer a one-stop shopping experience to customers. Furthermore, expanding our technology services is crucial to remain relevant and meet consumer demands. By diversifying our services, we can attract new customers, retain existing ones, and ultimately increase profits for our partnering brands. This expansion strategy also sets us apart from competitors and opens up cross-selling opportunities. Adapting to the evolving consumer trends in the pet care industry is essential in order to maintain customer loyalty and attract new consumers. Being aware of market trends and continuously innovating our pet care offerings will help us stay competitive in this dynamic industry.

"With PawWire as their technology platform, brands have a reliable solution to embrace and excel in the era of personalization."

What exotic animal would you have as a pet if you could?

I would have a monkey. Monkeys are known as the ‘joker’ of the animal kingdom, but their association with intelligence and agility attracts me. In technology, we require an agile approach, innovative mindset, and disruptive nature — all elements that ring true with a monkey.

Data is key to PawWire’s strength. How does it translate to personalization from brand to consumer?

Personalization plays a crucial role in providing the right products to consumers. With our technology, consumers have the power to offer direct feedback to brands, while the brands gain valuable data on consumer behavior. This information enables brands to customize their products according to consumer needs and preferences, leading to personalized offerings. This is just the beginning, as we envision a future where personalization becomes even more vital for brand differentiation. With PawWire as their technology platform, brands have a reliable solution to embrace and excel in the era of personalization.

Why will consumers love PawWire?

Consumers are already obsessed with swiping through photos and videos of amazing pets on social media. PawWire levels up to swiping through products and gives consumers a way to scroll through offerings from brands around the world that they may never have otherwise discovered. Next to hilarious pet videos, spoiling pets by shopping for them is already a favorite hobby. PawWire just makes it easier and more fun.

What types of pets will PawWire have pet products for?

All pets with paws are welcome!

Where do you hope to see PawWire three years from now?

In three years, PawWire envisions itself as the leading platform for engaging shopping experiences in the pet care sectors. Through continuous innovation, PawWire plans to leverage AI and AR technology to transform the industry and enhance the shopping experience for both brands and consumers. The platform's goal is to become the ultimate destination for all things pet care, providing a seamless and immersive shopping experience. PawWire aims to establish itself as the go-to platform, offering a wide range of curated products, personalized recommendations, and interactive features that make shopping enjoyable and convenient. By focusing on continuous innovation and delivering exceptional value, PawWire aspires to shape the future of online shopping in these industries.