PAWTALKS WITH DE'VORA!

What was the inspiration behind De'Vora?

Personal needs for my dog Trevor.

How does your brand differ from other industry brands in the same category? What gives you the competitive edge?

We are the first 5 in 1, award winning and patented, we created the grooming toy category! So we are hear to server and support pets and their people. 

Describe the ingredients you look for in the products you use.

Quality, usefulness, benefits and company values  

"We are the first 5 in 1, award winning and patented, we created the grooming toy category!" 

Walk us through your development process — from ideation to the product we see on the shelf.

Need, research, concept, test utility, consumer feedback, manufacturing, test market, professional endorsement, shelfs! 

What are some things you take into consideration during the creation of new products?

Quality, durability, and customer satisfaction. We mainly want to make sure we are adding value to our consumers.

Other than De'Vora, what is something you are passionate about?

When needed responding to natural disaster with the American Red Cross.

What is one major lesson you learned about running a business?

One big lesson I’ve learned about running a business is to keep moving forward. Momentum is incredibly important in business success.

What are some challenges you have overcome with De'Vora?

Some challenges we have faced is running out of inventory and patent infringement.

What would you say is your most effective marketing channel?

Instagram has definitely been our most effective marketing channel.

"We mainly want to make sure we are adding value to our consumers."

Give us the backstory of your brand’s name.

De' Vora means a good parent & loyal friend or in latin form the ones that eat. "Vora" rooting from the word carnivora. 

What would you like to see for De'Vora's future?

We would like to see our company expand and grow to around the world.

What do you think is the most prominent concern in the pet industry?

Animal heath and wellness.